The History of LNDV, La Nuova Dolce Vita
The story of LNDV, La Nuova Dolce Vita, was born from a personal need of Giuseppe Benedetto and Alessandro Mura, two digital entrepreneurs who, not finding the perfect underwear, decided to create it themselves. LNDV is dedicated to all men looking for a high quality made in Italy product.
From Vision to Realization
LNDV's journey starts from the studio in Milan and lands in a small craft workshop on Lake Como. It is here that, after two years of iteration, the dream takes shape: underwear designed by men for men, with classy details and excellent craftsmanship.
Evolution of the Male Style
A Natural Choice of Quality
The spirit of LNDV is based on the strong need to create products with minimal lines, with natural materials of the highest quality, offering high standards of performance, specifically designed for the daily well-being of contemporary man.
Beyond the Boundaries of Tradition
A Journey ALWAYS in Evolution
The spirit of LNDV is based on the strong need to create products with minimal lines, with natural materials of the highest quality, offering high standards of performance, specifically designed for the daily well-being of contemporary man.
The Excellence of Italian Craftsmanship
In the vibrant Italian artisan scene, LNDV's founders selected skilled hands to take care of every detail of their collections. The artisans, with their craftsmanship, have been able to translate Giuseppe and Alessandro's vision, supporting them in the evolution and implementation there true masterpiece collections.
Commitment to a Responsible Future
A Choice of Sustainability
The search for Italian artisan workshops represents a true manifesto for LNDV.
By supporting traditional manufacturing and promoting local craftsmanship, our brand embraces a choice of ethical and environmental sustainability, drastically reducing consumption and waste typical of fast fashion. LNDV's mission is clear: to enhance a supply chain that respects the environment and local communities.
The Art of Choosing the Best
Philosophy of Quality
Buying an artisanal, made-in-Italy garment that lasts over time is a conscious and revolutionary choice. LNDV products are the result of a short, controlled supply chain, with priceless value derived from artisanal knowledge passed down from generation to generation. The message from the two founders is clear: “Buy less, but better.” With LNDV, you buy the excellence of true Made in Italy, which satisfies even the most demanding customers.
Our Fabrics
Our Raw Material: No Compromises, Only the Highest Quality
At LNDV, our mission is clear: to offer only the best, without compromise. For this reason, the choice of raw material is a matter of principle for us. Our fabrics are yarn-dyed in the textile districts of Biella and Bergamo. Every fiber, every thread and every fabric are meticulously selected to ensure the highest quality and exceptional performance.
Innovation in Bamboo
Our premium bamboo fabric is more than just a fiber-it is a true innovation in the world of underwear. Its natural elasticity, allows us to create snug, comfortable garments without the use of elastic, offering a unique wearing experience. This is why it is called by experts: a “living” fabric.
Unique Craftsmanship
Working with bamboo fabric, is not a simple process. Precisely because it is a special material, it requires skills and abilities that only very experienced craftsmen with excellent dexterity can provide. This complexity makes it impossible to use bamboo fabric in an industrial setting.
High performance
This fabric is derived from natural fibers but performs in such a way that it can be defined as a fabric with the characteristics of a “technical” material. It is suitable for all the typical uses of a dynamic man who can use it under a smart suit and then go straight to the gym and for long car or plane rides.
Our T-shirts
Exceptional Craftsmanship, Fit and Comfort
True Craftsmanship
LNDV underwear is the result of craftsmanship, an expression of true Made in Italy.
Unbeatable Fit
Our T-shirts have been meticulously designed to ensure an adaptable fit for different physiques, adhering to the body like a second skin.
Superior Comfort
The fine materials we have selected offer remarkable stretch and breathability, ensuring unparalleled comfort and freshness.
Silky Feeling
The bamboo fabric was chosen for its silky feel and respectful quality for the most delicate skin.
Our Underwear
Minimal Design, Perfect Fit and Natural Hygiene
Minimal Design
Minimal, dry lines for underwear that is unnoticeable under clothes. The logo featured on the elastic waistband is positioned on the right back.
Ideal tension
level Our products fit the male body perfectly. We were able to find the best elastic band with an optimal tension level to ensure a natural fit without leaving marks on the skin.
Hygiene Guaranteed
This yarn naturally fights bacteria thanks to Bamboo Kun, a biological antimicrobial agent. already present in bamboo fiber.
