LNDV for Men's Health Magazine
When is it time to change your underwear? The brand LNDV will remind you. Yes, because in the era of smartphones, heart rate-monitoring smartwatches, and step counters, there is now also a brand-new "smart" underwear.
This men's capsule collection, consisting of t-shirts and boxers, is equipped with a Digital Drawer, a technological tool that allows you to monitor the use of a garment, suggesting the most suitable replacement frequency, thereby ensuring optimal hygiene, well-being, and comfort.
LNDV: The Brand that Invented Smartwear
We are witnessing the first "smart clothing" in the world, born after years of study and research by LNDV, a brand created a year ago by the creative duo of Giuseppe Benedetto and Alessandro Mura: "None of the underwear we had seen, not even the leading brands, offered everything we were looking for: true craftsmanship, health benefits, sustainability, and innovation. So, we created it ourselves."
It is a truly sophisticated sensory experience that, for the first time, focuses on men's underwear, creating a perfect connection between the body, mind, and lifestyle of anyone, from Boomers to Millennials to Gen Z.
LNDV has created underwear in classic shades of blue and black. The capsule features a traditional fit made from stretch fabrics and eco-sustainable fibers, with the valuable support of some of the most specialized underwear artisans from Como.
Total Well-Being with LNDV Smartwear
LNDV's idea of combining a sensory experience with clothing is to create total well-being, even thanks to technology, in the most intimate moments of our daily lives. For this reason, the smartwear produced by LNDV uses the highest quality materials, selected for their benefits when in contact with the body.
These fabrics guarantee unique softness and comfort—comprising 96% bamboo and 4% elastane—while also being breathable and thermoregulating. They protect the skin from potential dermatological issues (no labels on the garments), ensuring it stays fresh and dry in any environmental condition.
