Isabella Radaelli presents the world's first Smartwear

Isabella Radaelli, an Italian journalist, discusses LNDV's Smartwear, the first of its kind in the world, which focuses on technology, excellence, and comfort. It represents both an evolution and a revolution in underwear, from this brand that was founded in 2023 by the highly technology-addicted creative duo, Giuseppe Benedetto and Alessandro Mura.

The brand presents its first men's capsule collection (t-shirts and men's boxer shorts), a perfect balance of style between essential and technological, in classic shades of blue and black. The designs feature traditional lines and fits, with stretch fabrics and eco-sustainable fibers, developed and crafted by the brand with the valuable support of some of the most specialized artisans from the Como area in the underwear sector.

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