Innovation

The Digital Drawer™: meet your new clothing assistant

You know that awkward sensation of opening your drawer, and finding out your favorite undies you wanted to pick is too worn out? Not anymore. Our smartwear features an exclusive monitoring tool, the Digital Drawer™, that tells you how your undie is doing and when it’s time to change and replace it. All you have to do is register to the Digital Drawer™. You will find all the product details in the Drawer, and you’ll be notified when it’s time to get new smartwear!

And there’s more to come. Soon our system will be able to “learn” from your habits – the climate you live in, how active your lifestyle is – to ensure your underwear is always healthy and comfortable. A real clothing assistant that keeps all your underwear virtually in place in your drawer, combining convenience with quality and style.

"No more finding out about worn out underwear last-minute with our Digital Drawer™"

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Silky fibers with natural antibacterial properties

Men’s underwear that protects your health while always offering you the utmost comfort? And all in style? It didn’t exist. So, we created it ourselves: the LNDV smartwear. We handpicked naturally elastic vegetal fibers, with an unparalleled silky texture and with natural antibacterial properties. Milan fashion designers helped us redesign timeless boxer shorts with a contemporary flair, and expert Italian artisans from Lake Como handcrafted them. Choose your color from navy blue, burgundy or black –or get them all!

"We handpicked naturally elastic vegetal fibers, with an unparalleled silky texture and with natural antibacterial properties"

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Made with respect for people and the environment

Our smartwear is handcrafted with natural fibers that are born recyclable. When our app tells you the recommended product life of your boxer shorts is about to end, as you buy a new pair, we ensure the old ones are properly recycled. Also, we adopt a social responsibility approach through the entire production cycle. Our smartwear is handcrafted in Italy only by adult staff, expert artisans working in full compliance with the strict European labor laws. Finally, we donate part of the revenues to non-profit organizations that take care of the disadvantaged, and single or estranged fathers in particular. More good reasons to buy now.

"Our smartwear is handcrafted with natural fibers that are born recyclable"

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Discover what kind of active man you are and get an exclusive offer

Find out what type of active man you are with our quick survey and get a special price for your first purchase!

Whether your priority is technology, health, sustainability or life’s pleasures, we’ve got you covered with our Smartwear.

TAKE THE SURVEY