Going for the conscious choice in the clothing sector is no easy task. It is estimated that the fashion industry is responsible for 10 percent of all global carbon emissions, while 170 million children around the world are engaged in textile-related child labour. When we decided to create our innovative and sustainable smartwear, we realized that it wouldn’t be truly “smart” as long as it didn’t include respect for people and environment at every level: from sustainable materials and economy processes, to a positive social impact on communities.
“Our smartwear is ‘smart’ because it includes respect for planet and people at every step of the process”
Every single item of clothing has a huge impact. We decided to create conscious and sustainable products to reduce our overall footprint on the planet - for real. As 9 percent of the world’s pesticides are used to grow cotton, we chose alternative, renewable materials that don’t require pesticides to be grown. Every year 73 percent of the garments produced worldwide end up in landfills. Thanks to our innovative digital monitoring technology, our products are born sustainable since the very beginning, and we enter its materials in a production process that is sustainable from the environmental, social, and economic standpoints.
“Thanks to our innovative digital monitoring technology, our products are born sustainable since the very beginning”
Every time you choose to buy one of our products, you help us reduce the footprint of the clothing industry. We use 96 percent renewable organic fibres, while our sustainable logistics model optimizes sales channels and consolidates shipments to limit impact along the value chain. Packaging accounts for 26 percent of the total volume of plastics generated per year: our packaging includes only FSC certified paper and compostable envelopes.
“Every time you choose to buy one of our products, you help us reduce the footprint of the clothing industry”
Protecting the environment is only the beginning. To be really sustainable, a product must also respect people and communities. We set up an ethical production where products are 100 percent traceable along the supply chain. Our product is entire Made in Italy and is handcrafted in artisan workshops. We employ only adult workers and we only work with Italian artisans with more than 30 years of experience in the textile industry. Moreover, we donate part of our proceedings to non-profit organizations that help estranged fathers to spend time with their children in a safe environment.
“To be really sustainable, a product must also respect people and communities: we set up an ethical production”
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