With LNDV you buy from a small and all-Italian company - Not a multinational corporation
How it all started
Hunting for designer clothing can be very exciting when you live in Milan. On a sunny Saturday afternoon, three forty-years-old men, with intense personal and professional experiences behind them, decided to go shopping for men’s underwear around the Quadrilatero, the city’s famous fashion district.
After window-shopping for hours, they realized none of the undies they’d seen, even top brands, offered all what they were looking for: real craftsmanship, health features, sustainability and innovation.
Later that day, while revisiting the issue over their espressos in a cosy downtown café, they came up with an idea: why don’t we create our conscious, health-friendly, and stylish men’s underwear ourselves?
“The conscious, healthy, and hi-tech underwear we looked for didn’t exist. So we created it ourselves”
It was a risky bet, but it was worth the effort. It took our three friends two years of thorough research to go from concept to prototype. They brought in all their expertise from the technology industry, while learning everything about natural materials, Italian artisan workshops, circular processes, and more. The result is a breakthrough product that is entirely designed and handcrafted in Italy, and that combines the most breathable organic, renewable fibres with an exclusive digital service that monitors your underwear and tells you when it’s time to replace it, helping you stay fresh and healthy 24/7. From underwear to smartwear.
“Our breakthrough product combines the most breathable organic, renewable fibres with an exclusive digital service”